Blockchain Firm SUKU, DreamView Studios Partner To Create Physical And Virtual Product Ecosystem

Blockchain startup SUKU has teamed with DreamView Studios to enable virtual product representation in the SUKU ecosystem, from production of goods, to consumption by end-customers.

SUKU provides global supply chain solution based on blockchain technology. It aims to make supply chains more efficient, transparent, and collaborative by offering a supply-chain-as-a-service platform to enterprises. The company’s platform enables the community and technology partners to develop and integrate features throughout the SUKU Ecosystem.

DreamView provides computer-generated imagery and augmented reality solutions for retail giants like Amazon, Target, and Overstock. The company was founded by veteran CGI visionaries with more than 100 years combined experience in creating CGI & Visual Effects for blockbuster movies, AAA games, commercials, and eCommerce products, hailing from companies such as Disney, Industrial Light & Magic, Pixar, and Electronic Arts.

The partnership will enable virtual product representation from production to end-customer consumption, offering mutual benefit for manufacturers, suppliers, retailers, shippers and customers across multiple industries. The combination of SUKU’s digital traceability and DreamView’s CGI product and media management platform will reportedly result in a transparent product journey with virtual proof of assets at a variety of touchpoints along the entire product journey can be made accessible to a wider range of industries and marketplaces – powered by blockchain.

“We are proud to offer our customers, large and small, peace of mind by bridging the gap between conscious consumers and brands,” said Yonathan Lapchik, SUKU CEO. “By offering more transparency in our customers’ supply chain, we have seen mutual benefit–for suppliers, manufacturers, retailers, and consumers–in advancing brand loyalty, trust, and customer satisfaction. This partnership will take that transparency a step forward by offering visual representation alongside immutable supply chain transparency, powered by the blockchain. We see this partnership having an impact far beyond commodities and retailers, and look forward to expanding our collective offerings to customers of all sizes and industries.”

Euan Macdonald, co-founder and CEO of Dreamview Studios, said that they’re tremendously excited to partner with SUKU in creating the world’s first integrated physical and virtual product ecosystem.

“As the eCommerce marketplace has evolved, consumers’ tastes have become more selective, requiring more media of products to inform buying decisions, and the creation of photorealistic CGI products are fast becoming a marketplace fixture,” Macdonald said.