Blockchain Game Startup Alto Teams With Game Developer FlowPlay

Blockchain, News | August 16, 2018 By:

Game developer FlowPlay has teamed with blockchain startup Alto to support the startup in its mission to level the playing field for indie game developers and ultimately disrupt the free-to-play model.

FlowPlay is a developer of browser-based virtual world technology and games, which makes immersive worlds and massive multiplayer games possible with no software required. FlowPlay serves both consumers and businesses with engaging online and mobile free-to-play experiences. FlowPlay’s consumer products include ourWorld, one of the most popular teen virtual worlds, and Vegas World, a multiplayer social casino. Together, they have been played by more than 75 million users around the world.

Headquartered in Singapore and Toronto, Alto is a self-sustaining ecosystem for game developers, item creators and players, built around the blockchain’s item-first economy. Through the Alto platform, interoperable cryptoitems are minted, used, and sold across multiple games and users. It is designed for the benefit of the entire games ecosystem – while game developers will get free customer acquisition, players will be able use their cryptoitems across multiple games, and item creators will receive a commission each time a cryptoitem exchanges hands.

Under the partnership, FlowPlay will advise Alto on market challenges and opportunities, while exploring the use of Alto’s blockchain game items within its suite of current and future games. The goal of the partnership is to disrupt the free-to-play model and level the playing field for smaller developers.

“Mounting player acquisition costs and a centralization of casual games distribution channels has made the free-to-play market extremely challenging for small developers to break into,” said Derrick Morton, CEO of FlowPlay. “Through this partnership in Alto, we are investing in not only the company and the future of blockchain game technology, but also the future potential of many yet-to-be-developed games that could not exist without a solution like Alto.”

The Alto platform, which is currently under development and is expected to launch early next year, inlcudes a mobile wallet that will allow consumers to store and trade cryptoitems as well as discover new Alto-powered blockchain games. The platform will also allow users to create storefronts using the Alto Wizard tool. Storefronts will enable the pre-sale of cryptoitems in an initial item offering (IIO), which will assist developers in securing funding, engaging an early user base, and creating value beyond a game’s economy from day one.

“FlowPlay’s long history and deep expertise in the casual games space makes the company’s insights invaluable to the mission of,” said Chase Freo, CEO of “We look forward to working alongside the FlowPlay team to continue refining the model, evolving the technology, and advancing the use of blockchain in games.”