Blockchain Gaming Platform The Sandbox Appoints Bertrand Levy As Global Vice President Of Partnershipsbr>
The Sandbox, a subsidiary of game developer Animoca Brands, has appointed Bertrand Levy as Global Vice President of Partnerships.
The Sandbox, which is scheduled for release in December of this year, is a community-driven gaming platform that will allow creators to monetize assets and gaming experiences on a blockchain, enabling them to benefit from their creations. The Sandbox will enable players to build, own, and monetize their gaming experiences through the use of Non-Fungible Tokens (NFTs) and the utility token $SAND (the ERC-20 fungible token that serves as the main utility token of the platform). LANDS are non-fungible tokens (ERC-721) NFTs that represent unique digital locations in the universe of The Sandbox, where players can build and monetize games.
The Sandbox has already secured over 50 partnerships with award-winning game companies such as Square Enix, Atari, top decentralized games such as Crypto Kitties, and major brands such as RollerCoaster Tycoon, Care Bears, and Shaun the Sheep as it builds a fun, creative “play-to-earn” gaming platform offering virtual worlds and game experiences owned and created by players. By allowing players to experience iconic games, characters, and brands in conjunction with player-created content, The Sandbox offers a rich experience joining the global impact and awareness of popular brands with fresh experiences created by players themselves.
Levy is a digital pioneer with over 15 years of experience in the music industry, including a decade at Universal Music Group culminating as Global Vice President at UMGB. He created the world’s first legal music download site, ecompil.com, in 2001 and the first legal digital music no DRM MP3 bundle website with the ISP, Neuf Cegetel, in 2007. At Universal Music Group he created over 100 strategic partnerships with diverse companies including McDonald’s, Creative Labs, Logitech, Samsung, Alcatel, and BNP Paribas that together generated more than €100 million. He is currently President of Music Sounds Better with You, a company connecting global brands with artists and President of the My Name Is on the List online B2B live booking platform for artists. He has a master’s degree in Digital Marketing and is a turntablist.
According to The Sandbox, it will leverage Levy’s established network and expertise to unlock value through partnerships with major entertainment brands, celebrities, and artists to build collaborations within The Sandbox gaming virtual world.
“Bertrand is a great addition to the team and his senior expertise will help us to accelerate the integration of brands into the virtual world we are envisioning,” said Sebastien Borget, COO & Co-Founder of The Sandbox. “We’re just getting started here building up a metaverse where any creator can make his own games with characters and elements from his favorite IPs, and publish these games next to them.”
“I’m very happy to join The Sandbox, a truly innovative company that has built a successful mobile game business with over 40 million users and is now expanding its vision of turning players into makers as a multi-platform gaming 3D virtual world with a disruptive approach to ownership.” said Levy. “Thanks to an unbelievable team and fantastic execution, TSB has positioned itself ahead of all virtual worlds in the market. I’m thrilled to invite my extensive network of celebrities, artists, and brands to join us in building their very own experiences in The Sandbox world, turning the Ready Player One vision into a reality.”