Blockchain Loyalty Startup Qiibee Teams With Italian Retail Association Confimprese

Announcements, Blockchain, News | August 21, 2018 By:

Blockchain loyalty startup qiibee has teamed with Italian retail association Confimprese to offer its loyalty platform to the association’s member brands.

Qiibee is a blockchain company that provides a loyalty platform and developer interface on which every loyalty application can be tokenized. Since its 2016 launch, qiibee has embraced 900 local, national and international brands and has more than 100,000 users in Switzerland.

Founded in 1999, Confimprese is an association of modern commerce companies that aims to protect the interests of its members by supporting their development both in Italy and abroad. It represents more than 300 commercial brands, 30,000 points of sale, 600,000 operators, and its member companies account for 16 percent of total retail turnover. Members include fast food giant KFC, coffee maker Lavazza, and the largest publishing house in Italy, Mondadori.

The partnership will allow qiibee to offer Confimprese and its member brands the possibility of engaging with blockchain technology without the need for cost-intensive integration for brands or an upfront investment for customers. According to the release, qiibee’s loyalty platform has already been offered to the association’s 300 members, with negotiations ongoing.

Mario Resca, President of Confimprese, said that loyalty programs today have a call-to-action issue as most customers are only compelled to think about loyalty points at the point of purchase. With qiibee, he said that the customer journey is turned on its head as loyalty points remain at the forefront of customers’ minds, driving them to make purchases and propelling them to be advocates of the loyalty ecosystem.

“Repeat customer is the basis of traditional loyalty programs, however this often results in customers waiting a significant length of time to claim a free coffee for example,” Resca said. “With qiibee, customers are presented with a greater variety of reward options, including the ability to exchange their loyalty points for cryptocurrency or fiat, which could potentially rise in value.”

Gabriele Giancola, co-founder and CEO of qiibee, said qiibee’s protocol not only enhances security by using blockchain technology, but also allows customers to earn real value by enabling them to sell their loyalty tokens for other cryptocurrencies or fiat.

“Within the qiibee ecosystem, customers will always have full control of, and transparency about, their loyalty programs and tokens,” Giancola said.