Blockchain Meets Sneakerheads In New Shoe Design Service

News | October 20, 2018 By:

What do Nike, Adidas, Vans, and Converse all have in common, besides being some of the most in-demand shoes? All four allow users to customize shoes. NIKEiD brought forth the idea that your shoes deserve your design, and provided digital artists, sneaker heads, and fashion lovers a new medium for their creativity.

Now Portion, a digital art and collectibles auction house using blockchain technology, is announcing a collaboration with snkrINC, a media brand representing sneaker culture, to offer digital sneaker collectibles.

The companies are inviting artists to express their individuality and create customized digital footwear to be traded and collected with cryptocurrencies. The service is active, with designs already created, and has raised $5.5 million via VC fund partnerships.

Sneaker artists StomperHausRobb Harskamp, and others have been curated by snkrINC. for this step forward in sneaker culture. Portion is enabling sneaker artists and digital creatives to customize their own digital shoes and set the supply of their personal line of digital sneakers. Once artists have designed their desired shoe, they will be able to trade and collect them on the Portion platform.