Blockchain Mobile Firm Tomorrow’s Journey Adds Arwen Smit To Advisorsbr>
Tomorrow’s Journey has added Arwen Smit to advise on business and blockchain strategy.
Smit is well-known in the mobility sector as a co-founder of DOVU, the blockchain-powered reward platform that has recently piloted with BMW/Alphabet. She left DOVU earlier this year to focus on another start-up called MintBit, a consultancy that aims to unlock the benefits of the blockchain for businesses.
Smit joins board members White Clarke Group founder Ed White, former JLR board member David Betteley, and automotive software entrepreneur Paul Bennett.
Chris Kirby, co-founder and CEO of Tomorrow’s Journey, said the appointment comes at an exciting time for the business, with a number of pilots due to begin in Q3 this year and an ambitious product development roadmap.
“Her previous experience as entrepreneur in residence with JLRs InMotion, and as a co-founder of DOVU and MintBit makes her the perfect advisor to help us grow, and incorporate blockchain elements into the JRNY platform,” Kirby said.
New mobility is estimated by some analysts to become a billion-dollar business by 2025. Tomorrow’s Journey is focused on solving a fundamental issue that faces both new and existing mobility models – the chronic under-utilization of assets. Its first product, JRNY takes underutilized assets and matches them with unmet demand through a concept called the shared neutral fleet.