Blockchain Startup Dapper Labs To Bring New Digital Collectibles To UFC Fans

Dapper Labs, creator of the popular blockchain game CryptoKitties, has announced a new licensing partnership with the Ultimate Fighting Championship (UFC), an American mixed martial arts organization based in Las Vegas.

As part of the deal, UFC and Dapper Labs will develop a new digital experience that will provide UFC fans around the world with opportunities to purchase, trade, and own UFC-branded digital collectibles on Dapper Labs’ Flow, a new platform built specifically to support consumer-facing blockchain experiences. According to Dapper Labs, Flow has been developed as a solution to the problem of blockchain scalability for consumer applications like games and digital collectibles.

“Flow makes it easy for any developer to build blockchain apps, games, and digital assets to power them,” said Roham Gharegozlou, CEO of Dapper Labs. “Working with the UFC, we are showing what’s possible when you give an engaged fanbase a real ownership stake in the game they love and the communities they’re a part of.”

“UFC is thrilled to partner with Dapper Labs to offer a new form of digital collectibles to our global fanbase,” said Tracey Bleczinski, UFC Senior Vice President, Global Consumer Products. “UFC prides itself on being innovators in sports technology, and Flow is another way to provide our fans with the best entertainment experience.”