Blockchain Startup SportsCastr, NFL Players Association Partner To Provide Athlete-Driven Video Content

Announcements, Blockchain, News | August 1, 2018 By:

The National Football League Players Association (NFLPA) has purchased a minority stake in blockchain startup SportsCastr to power live, interactive video content for fans.

NFLPA is the labor organization representing the professional American football players in the National Football League (NFL). It was established to provide players with formal representation to negotiate compensation and the terms of a collective bargaining agreement (CBA). In addition to conducting labor negotiations, the NFLPA represents and protects the rights of the players. The organization’s actions include filing grievances against player discipline that it deems too severe.

SportsCastr is a live-streaming platform that allows anyone to become a color commentator. In June, the company announced FanChain, a cryptocurrency developed for the multi-billion-dollar global sports market. It allows users to earn tokens for participating on the platform, and those tokens can then be used to unlock premium NFL player content, purchase sports tickets or merchandise, and send virtual gifts to NFL players.

Under the agrrement, active and former NFL players will use SportsCastr to provide live commentary across a wide range of professional and collegiate sports, share personal insights, and more. SportsCastr will also collaborate NFLPA’s content and production arm, ACE Media, to produce NFL player and other athlete-driven content featured on the SportsCastr platform. In addition, SportsCastr will become an official licensee of the NFLPA in the categories of mobile apps and web-based platforms that allow users to discuss a variety of sports topics, including through video streams and chats.

Andrew Schupak, CFO and Head of Strategy at SportsCastr, said that the partnership will enable fans to get authentic, real-time reactions and commentary from professional athletes.

“We’re excited to partner with the NFLPA to accelerate adoption and work together to enhance the fan experience,” Schupak said.

Ricky Medina, Senior Manager of Business Development for NFL Players Inc., the licensing and marketing arm of the NFLPA, said that athletes constantly explore ways to build their personal brands and creatively connect with their fans, and SportsCastr’s live-stream capabilities align perfectly with these goals.

“We look forward to working with the team at SportsCastr to deliver an exciting new way for fans to engage with their favorite athletes while watching the sports they love,” Medina said.