Boloro to provide merchants with a loyalty solution using the blockchain

Boloro announced that it they will be integrating Ribbit.me’s universal blockchain-based loyalty industry platform to provide their merchant partners with a loyalty solution.

Boloro, with Ribbit.me technology, will now be able to allow all participating merchants the ability to offer their own branded rewards programs. This will give Boloro’s network of current and future merchants a significant competitive advantage, both in terms of customer loyalty and in marketing across the Boloro and broader Ribbit.me networks worldwide.

“We wanted a way to further differentiate ourselves as we enter new markets while at the same time help merchants in our network improve their revenues and customer loyalty. Adding Ribbit.me’s revolutionary loyalty element to our mobile payments offering is the perfect fit,” said Boloro president & CEO Ann Camarillo.

Boloro is an international mobile payments processing network with expanding operations across 15 countries by the end of 2016.