Boyce Avenue Band Takes Stake In Blockchain Quiz Site Quizandobr>
Popular music act Boyce Avenue has partnered with a Malta blockchain company on a new gaming platform.
Boyce Avenue , the American pop and rock band formed in Sarasota, Florida, by brothers Alejandro, Daniel and Fabian Manzano, have taken an equity stake and endorsement deal with Quizando, the quiz game portal that is currently in development.
The band has 11.5 million subscribers on its YouTube channel, placing the Boyce Avenue YouTube channel among the top 200 most-followed channels worldwide across all topics. They are also in the top 100 streamed artists on Spotify.
“We believed in the concept of Quizando since we were first introduced to it a few months ago,” Daniel Manzano said. “After testing the site for many months, the team are now in the process of further developing the platform and we decided this was the perfect time to get involved as shareholders.”
As part of its development, Quizando will be introducing a new version of the game specifically aimed at solving a number of challenges faced by the online influencer community, namely the lack of monetization opportunities.
“We found this element of the new Quizando to be extremely exciting< Manzano said. “We don’t want to give too much away at this point, but it will actually revolutionize the way the world’s online influencers monetize their followings.”
Wesley Ellul, one of Quizando’s founders, said Boyce Avenue is “one of the greatest examples around of how to build a solid and connected digital following. Given that this is an area the new version of Quizando will focus heavily on, their input will be invaluable.”
The beta version of Quizando has been live for more than a year, during which time a variety of game types and quiz styles have been tested, ensuring the new platform will be ready to deal with the mass market. Despite virtually no marketing of the site, thousands of players have already signed up.
Quizando claims it has subscribers from more than 50 countries. It is owned and operated by Web Matters Limited who are currently running an initial coin offering (ICO) for the platform.