DeFi Firm Yieldly Teams With Asian Esports Platform Talon

Announcements, Blockchain, News | July 5, 2021 By:

Yieldly.Finance, the first decentralized finance (DeFi) ecosystem built on the Algorand blockchain, has announced its partnership with SEA esports platform Talon.

Yieldly will become the leading blockchain partner of the Talon’s Arena of Valor (RoV) team in 2021, introducing millions in the global gaming community to the power of DeFi on Algorand. The partnership also provides an opportunity to include Talon-related features on Yieldly’s roadmap. For example, providing unique features such as the partnership-focused NFTs, and Digital Skins, which can be won via Yieldly’s no-loss lottery and even eventually staked in a bespoke pool for additional rewards.

“Fan engagement is critical for us. Working with Yieldly will allow us to be at the bleeding edge of fan engagement and the future of gaming. The first step is to introduce Defi products to our fans and community for them to better understand the space and how it operates. Over time we want to have more in-depth conversations around blockchain technologies across different products within that ecosystem,” said Sean Zhang, CEO of Talon Esports. “Today, we are seeing products and solutions that are only scratching the surface of what is possible. With Yieldly, we have a DeFi ecosystem solution which provides a simple and seamless on-ramp for our gaming community.”

The Esports market represents a significant and untapped market. The sector has continued to grow at a staggering pace in recent years, with data suggesting that this space will be valued at around the $1.9 trillion mark within the next five years. Moreover, since 2019, the e-sports sector has continued to showcase a compound annual growth rate (CAGR) of 15.1%, thus highlighting its impressive future growth potential.

By 2024, there are expected to be 577.2 million viewers of eSports worldwide. Importantly, the Esports audience benefits the DeFi demographic — as they’re typically aged 18 – 24 and early adopters of technology. The collaboration between Talon and Yieldly paves the way for Gen Y, and Z gamers to dabble in DeFi without too much risk.

“Yieldly is the perfect starting point for gamers who are digital natives but may not have experience with cryptocurrencies,” said Sebastian Quinn, CEO of Yieldly. “Our No Loss Lottery product gives users the chance to win big rewards without the risk of losing their initial ticket cost.”