Dow Jones Media Partners With Brave Software To Test Blockchain Payment Technology

Announcements, Blockchain | April 19, 2018 By:

Dow Jones Media Group has partnered with privacy web browser Brave Software to test blockchain technology usage in digital publishing.

Dow Jones, a division of News Corp, is a global provider of news and business information, delivering content to consumers and organizations around the world across multiple formats, including print, digital, mobile and live events. It produces leading publications and products, including the Wall Street Journal, Factiva, Barron’s, MarketWatch, Financial News, Mansion Global, Dow Jones Risk & Compliance, Dow Jones Newswires, and Dow Jones VentureSource.

Brave Software was co-founded by Brendan Eich, co-founder of Mozilla and creator of JavaScript, and Brian Bondy, formerly of Khan Academy and Mozilla. Brave’s browser blocks ads and activity trackers, while also allowing users to contribute micro-donations in BAT, its native currency, to their preferred publishers.

Under the partnership, Brave will provide access to premium content from Dow Jones Media Group to a limited number of users who download the Brave browser on a first-come, first-serve basis. The available content set features full access to Barrons.com or a premium MarketWatch newsletter. The two companies will also work together to test a number of innovative solutions in the news and information space, including delivering content via Brave’s blockchain-based digital advertising and services platform, on which Barron’s and MarketWatch will also become verified publishers.

“Our partnership with Brave is an exciting and innovative step for Dow Jones Media Group,” said Daniel Bernard, SVP, Barron’s. “As global digital publishers, we believe it is important to continually explore new and emerging technologies that can be used to build quality customer experiences.”

“We’re thrilled to be partnering with Dow Jones Media Group to provide Brave users with premium content via Brave and the Basic Attention Token,” said Brendan Eich, CEO and co-founder of Brave. “Our new model reconnects users and publishers without compromising privacy. We look forward to our users enjoying Barron’s and MarketWatch premium newsletters.”