Dubai Launches Blockchain Tourism Marketplace

Announcements, Blockchain | April 20, 2018 By:

Dubai’s Department of Tourism and Commerce Marketing (DTCM) has launched a blockchain marketplace that allows hotels and tour operators to connect directly.

Dubbed “Tourism 2.0,” the platform was DTCM’s contribution to the Dubai 10X, an initiative to place Dubai government entities 10 years ahead of all global cities across various sectors. DCTM said Tourism 2.0 will “bring Dubai another step closer to achieving the Vision 2020 goal.”

As a business to business (B2B) marketplace, Tourism 2.0 will connect potential buyers directly to hotels and tour operators. By accessing hotel occupancy and room rates, operators can communicate offers and availability more effectively to their customers. Customers will also be able to design personalized travel experiences in Dubai.

Dr Helal Saeed Al Marri, Director General of DTCM, said that they are committed to adopting emerging technologies such as blockchain to enhance the tourism sector in Dubai.

“By increasing the pace of digital transformation in the travel sector, Dubai is positioned to expand tourism by bringing innovative startups into the ecosystem, which will ultimately deliver value in terms of higher and faster visitor conversion, and greater GDP impact,” Al Marri said. “As the pioneer in adopting the most secure and transparent virtualization technology in the tourism sector, we will be able to streamline booking processes and create democracy in travel for all.”

In 2017, Dubai welcomed 15.79 million visitors, an increase of 6.2 % over the previous year. Dubai’s Tourism Vision 2020 has set a goal of welcoming 20 million visitors per year by the year 2020. Tourism 2.0 is expected to help Dubai in achieving that goal.

In February, Shaikh Hamdan Bin Mohammad Bin Rashid Al Maktoum, Crown Prince of Dubai and Chairman of the Board of Trustees at the Dubai Future Foundation (DFF), approved 26 projects under the umbrella of the Dubai 10X initiative. Among the projects are a self-service system from the Department of Land and Property and a human genome project from the Dubai Health Authority.