Open Blockchain Platform Announced By Swedish Digital Marketing Firm Tradedoublerbr>
Tradedoubler, a digital marketing company based in Sweden, has launched a new blockchain platform that will enable automated and transparent direct relationships between advertisers and publishers.
The blockchain platform will reportedly be used to store business data between partners, which will be accessible and fully transparent to eliminate fraud and enable the development of new functionalities around payments, reporting and attribution. The first application of the platform will be a publisher API alongside a new publisher interface.
“The Publisher API, launching on 20 March, will enable partners to develop using our platform: either to integrate with own internal systems, connect with tools or build and develop own business streams like mobile apps or other applications,” Tradedoubler said. “The new publisher interface that we launch on the same day is our first own application using this API. It will provide enhanced workflows leading to an improved user experience combined with a modern look and feel.”
The publisher interface will reportedly offer a number of new features such as new product feeds, deeplink generator, support center, and a streamlined report generator. These features will enable users to work efficiently and quickly access information to make smarter and faster business decisions to increase their revenues.
The company said that their goal is to encourage collaboration and inspire innovation for a new generation of affiliate marketing. In the future, the firm will add new functionalities to the publisher platform, while working on the dedicated APIs and interfaces for advertisers and agencies.
“The availability of these new interfaces and the matching APIs is scheduled for the second half of 2019,” Tradedoubler said. “Key deliveries will include multiple publisher user accounts and role based access, direct publisher recruitment for our advertisers and agencies, validations, creative and commission APIs.