Reality Shares Rebrands As Blockforce Capital To Transform Blockchain, Cryptocurrency Investing

News | August 24, 2018 By:

Asset management firm Reality Shares has rebranded as Blockforce Capital to reflect its broader focus of delivering “unparalleled access to blockchain and cryptocurrency investments.”

Based in California, Reality Shares is a privately owned investment manager. The firm launches and manages exchange traded funds (ETF) for its clients and employs fundamental analysis to make its investments. The firm’s ETFs have grown to over $300 million AUM (assets under management) in just a few years. And in the past year, the firm launched the first blockchain ecosystem ETF, and the first China-focused blockchain ETF.

Building upon its foothold as a first-mover in the blockchain arena, the firm is now rebranding as Blockforce Capital to expand its services. Blockforce Capital will be comprised of three core business units: Reality Shares ETFs and Indexes, the Blockforce Capital family of hedge funds, and a cryptocurrency investment platform, Onramp.

“Since inception, our firm has pushed the innovative envelope of the ETF business to offer investors access to some of the most dynamic areas of the market,” said Eric Ervin, CEO of Blockforce Capital. “That same disruptive spirit has inspired an unyielding determination to find opportunity in digital assets, and to not only expand, but reimagine our firm vision to offer investors streamlined access across the risk spectrum – from ETFs to cryptocurrency portfolios to hedge funds.”

As part of its rebranding effort, the company’s first blockchain venture fund, which was established earlier this year, will be renamed Blockforce Fund One L.P. The fund was one of the few funds granted access to one of the largest blockchain venture investments this year. The company is also planning to create its second venture fund, Blockforce Fund II Multi-Strategy, utilizing its proprietary Alpha Predator system. Blockforce Fund II will focus on three key areas: venture investments, exchange arbitrage and bi-directional trading. In addition, Blockforce Capital’s Private Funds arm, designed exclusively for accredited and institutional investors, will be opened for outside investment in the fourth quarter of 2018.

Lastly, Blockforce Capital’s cryptocurrency investment platform Onramp will offer investors simplified access to cryptocurrencies. The goal of the platform is to be the first mobile app to offer one-tap investing in a portfolio of cryptocurrencies, the ability to automatically grow investments with purchase round-ups and a wide array of thematic investment baskets for specific blockchain sectors. The platform’s enterprise version will allow institutional partners to offer a turnkey cryptocurrency investment option to their existing customers. The platform is currently in its incubation phase and set to launch this fall.

“As a blockchain and cryptocurrency leader, creating Blockforce Capital was a natural progression for us,” said Ervin. “Distributed ledger technology has the potential to rival the impact of the internet by affecting everything from massive business transactions to everyday life. Our job is to help investors capitalize on the diverse set of opportunities presented by blockchain and cryptocurrency, and our new positioning as Blockforce Capital enables us to do just that.”