SquadUp Teams with SideChain to Provide NFT Capabiliites for Events

Announcements, Blockchain, Innovation, News | April 1, 2022 By:

Ticketing and event management platform SquadUP has announced its partnership with Sidechain and the creation of its new tool, NFT.SQUADUP.COM.

Launched in 2013, SquadUP is dedicated to developing a full suite of mobile-first and white-label tools for event organizers. Its ticketing widget allows clients complete control of the ticketing experience, keeping purchasers on the client’s website and engaged with their platforms. SquadUP’s clients include Tribeca Festival, James Beard Foundation, South Beach Wine & Food Festival, New York City Wine and Food Festival, American City Business Journals, Food & Wine Classic in Aspen, Williams Sonoma, and Petsmart.

Sidechain is an NFT ticketing and rewards platform built on the Solana blockchain and the pioneer of the “attend-to-earn” model.

As part of a strategic investment with Sidechain, SquadUP’s new tool elevates its menu of customizable ticketing services by allowing SquadUP event attendees to easily convert their SquadUP tickets into collectible NFTs, commemorating their event experience and validating attendance at the event with Proof of Attendance Protocol (POAP). In addition, Sidechain will work with SquadUP to build auction-style sales functionality for event hosts that will grant NFT holders access to exclusive benefits.

“Since inception, our goal has been to build out customizable technology that allows event operators to have total control over the ticketing experience, including branding, social media integration, mobile registration, and ease of onsite operations,” said Sam Mogil, CEO of SquadUP. “Our partnership with Sidechain allows us to take both our technology capabilities and event experience to the next level for our clients and their guests. We are excited to start implementing the NFT technology this spring for some of our most premier event partners, and join a fundraising round with SOL Big Brain.”

“We are extremely excited to partner with SquadUP and build their NFT ticket functionality. It has been a pleasure to work with Sam and his team as we bring his vision of NFT tickets to life. We feel strongly that the NFT ticket conversion for attendees and NFT auction sales for event hosts will help usher in a new era of NFT tickets,” said Gavin Wong, CEO of Sidechain.