Swiss Telecom Firm Swisscom To Distribute Blockchain-Based Artworkbr>
Switzerland-based telecommunications provider Swisscom is planning to distribute tokenized artwork through its Swisscom TV television network.
Dloop Ltd, a startup company created as a spin-off from Swisscom’s internal innovation program, develop a platform, called NOOW, that allows art to be distributed and financed simultaneously. The platform is now availble as an app exclusively on Swisscom TV and will include 100 works by 30 international artists – chosen by Stefanie Marlene Wenger.
“This is about more than creating a virtual gallery; the next step will be to include curated exhibitions on the platform and a close collaboration with galleries,” Wenger said.
The NOOW app allows viewers to select the pieces and purchase a certified copy, which will be issued in limited numbers. The platform uses ERC 721 smart contracts, which are based on the ethereum blockchain technology, to certify its works of art. The digital certificates of authenticity can be transferred easily by buyers and artists to new users.
“Swisscom TV is one of the first providers in the world to offer art on the TV screen,” said Dloop CEO Tom Rieder. “We are delighted to have Swisscom on board for this courageous project. NOOW is making digital art into a collector’s object and creating a value for it.”
Earlier this year, Swisscom partnered with Deutsche Boerse, operator of the Frankfurt Stock Exchange, and Singapore-based FinTech firm Sygnum to build a trusted and regulatory compliant financial market infrastructure for digital assets. The blockchain platform will reportedly enable investors to tap into these new asset classes and accommodate to future client needs.