VeriTAG, Singapore Food Agency and NULS Blockchain Partner To Solve Asia’s Food Safety Problem

Blockchain, News | August 28, 2020 By:

Cloud-based tracking system VeriTAG has teamed with the Singapore Food Agency and ST Engineering to launch a market-ready end-to-end blockchain-based tracking system to ensure the highest quality of food for citizens.

Developed using NULS enterprise adaptive blockchain platform and TradeTrust, a set of globally-accepted standards and frameworks that support the exchange of electronic trade documents, VeriTAG seeks to create a one-stop solution platform into China for food using its patented authentication system as the foundation, veriHUB, as a central database system with applications and a rules-based engine and veriSHOP to link customers to the products. Currently, veriTAG has more than 40 merchants, 100 unique products on board with strategic partners, which include ito Yokado, Isetan, and G Super.

The partnership, which began development in 2019, rectifies critical problem areas in the Singapore food supply chain. From April to December 2019 alone, 3,825 units of fruit and vegetables were quality-tested by the Singapore Food Agency, with nearly 500 failing the inspection due to exceedingly high chemicals and/or pesticide residues — totaling nearly 13% of all food falling below industry standards. In addition, the SFA tested 7,010 meat products during the same time span and flagged 114 of the units for failing the quality guidelines. With Singapore importing more than 90% of its food, the poor quality of the imports suggests a breakdown in the supply chain.

According to VeriTAG, its platform incentivizes users to use their web app for food quality assurance in exchange for loyalty credits, which are earned by scanning VeriTAG seal tags. Loyalty credits are cryptocurrency-based tokens that can be exchanged inside the apps’ native wallet for NULS tokens, and further converted into Singapore’s digital currency using Ubin Wallet. Most recently, the company has secured partnerships with local POS providers to deploy the veri$HOP loyalty program to the Singaporean F&B and retail market.

“We’re excited to be playing a role in such an impactful initiative,” said Mario Blacutt (Berzeck), NULS core developer. “This partnership showcases that blockchain technology can truly be a conduit for social good and demonstrates the wide range of enterprise use cases.”

Jason Lim, VeriTAG Founder and CEO, said that food safety and security is not a farming problem or a manufacturing problem — it’s a problem that affects everyone.

“We are pleased to be partnering with veriTAG, the Singapore Food Agency and ST Engineering to provide a tangible, creative solution to a critical issue,” Lim said.