Video Game Developer Ubisoft Joins Blockchain Firm Ultra As First Corporate Block Producer
Games distribution platform Ultra has announced that video game developer Ubisoft will be the first major gaming company to bolster its UOS blockchain as a corporate block producer.
Ultra offers players the first ecosystem that aggregates all of their gaming activities in one place, such as buying, reselling and playing games, access to live-streaming platforms, tournaments, reviews and contests, as well as interacting in their favorite communities and with their favorite brands. Using blockchain-based technology, Ultra allows for innovative business customizations that offer a whole new set of income opportunities set to developers as well.
Ubisoft is a French video game publisher. It is known for publishing games for several acclaimed video game franchises, including Assassin’s Creed, Far Cry, Just Dance, Prince of Persia, Rayman, and the Tom Clancy series. It is the fourth-largest publicly-traded game company in the Americas and Europe after Activision Blizzard, Electronic Arts, and Take-Two Interactive in terms of revenue and market capitalization.
As a corporate block producer, Ubisoft will provide the infrastructure to validate transactions happening on Ultra’s blockchain, during a trial period on the testnet. These transactions will include, for instance, in-game assets creation, ownership transfers between players, or payments.
According to Ultra, it is crucial for the company to onboard block producers who have both an interest and the capabilities to grow this new ecosystem, on top of being able to complete their technical validation task. The plan is to have a mix of technical block producers and corporate block producers, each of whom understand the unique aspects of Ultra.
“Since Ubisoft is already a leader in the games industry and shows commitment to probe blockchain as a viable technology for games, we are very excited to be announcing our first cooperation of this kind with them,” said Nicolas Gilot, Founder and Co-CEO of Ultra. “Ubisoft’s rich portfolio of world-renowned brands, including Assassin’s Creed, Just Dance and Far Cry, is a testament to their dedication to creating quality content for all, and their years long dedication to exploring blockchain technology ensures they have the knowledge and skills to be excellent block producers.”
Nicolas Pouard, Ubisoft’s Blockchain Initiative Director, said that their team at the Strategic Innovation Lab strongly believes that all Blockchain use cases that bring value to players are important to support, and Ultra offers a solution that does just that.
“During this first trial period of collaboration, we hope to help them in bringing it to a larger scale and experiment with the possibilities this opens up for the industry,” Pouard said.
