Microsoft, Tech Mahindra Partner To Fight Spam Calls In India Using Blockchainbr>
In May of this year, TRAI published draft norms that proposed using blockchain technology to ensure that telemarketing messages are sent only to subscribers. Trai’s new rules require telecom operators to deploy blockchain technology to prevent unauthorized access of subscribers data, make system non-repudiative and enhance confidentiality.
In a joint statement, Microsoft and Tech Mahindra said that they have been working with the regulator since the time this regulation was being formally structured and have designed a solution to mitigate the issue of unsolicited commercial communication (UCC) in India.
Based on blockchain and built on Microsoft Azure, the solution will enable telcos and registered telemarketers to take care of preference registration, consent acquisition, dynamic preference setting, stakeholder onboarding, header registration, template registration, scrubbing service, and complaint handling and tracking.
“The solution will be a shared, secured ledger of UCCs distributed across a network of computers, which will ensure a transparent and verifiable system to help companies mitigate UCC on their networks,” the statement said. “It conforms to the recently passed TRAI regulation and will enable all ecosystem players to comply to it.”
Rajesh Dhuddu, Global Practice Leader, Blockchain, Tech Mahindra, said that the solution will enable enterprises to stop financial frauds and perpetration of misleading financial information by unregistered telecom marketers who rampantly use the SMS service of Telcos.
“Blockchain as a technology is a powerful tool to combat the issue of spam calls and fraud risks, to protect user information, as well as the integrity of the telecom sector,” Dhuddu said. “Tech Mahindra is focused to solve real business problems of our customers and partner ecosystem by investing in next gen technologies like blockchain under the TechMNxt charter.”
Prashant Shukla, National Tech Officer at Microsoft India, said that the intersection of cloud and blockchain will ensure a new way of monitoring and enforcing compliance throughout the ecosystem.
“Through this solution we will be able to help service providers be compliant with the new regulation,” said Shukla. “With a Microsoft Azure blockchain-powered solution, we will ensure that we mitigate loopholes used by fraudsters and spammers to reach end users. Microsoft believes blockchain has significant potential to eliminate waste, fraud and abuse from markets of all types. Our ambition is to provide blockchain technology that drives real, long-term and sustainable business, economic and social value for the world.”