Nasdaq Creating Blockchain Ad Sales Platform

Nasdaq is developing a blockchain exchange envisioned as an advertising sales marketplace for publishers, advertisers and media buyers.

The new service is called the New York Interactive Advertising Exchange  (NYIAX) and is touted as a potential place to buy, sell and re-trade future advertising inventory as guaranteed contracts. The proposed marketplace will use the Nasdaq Financial Framework architecture and will run on blockchain technology.

Nasdaq head of market technology Lars Ottersgard said the Nyiax service will enable cloud trading and clearing capabilities. It is conceived as a value-add to the existing system of ad planning, delivery and billing.