New Platform Uses NFTs As A Gateway For Digital Rights Management

Digital rights management platform RAIR has announced the launch of its platform, built to power digital scarcity for creators.

RAIR’s digital rights management platform is leveraging the growing Digital Goods as a Non-fungible token (NFT) market, to introduce a new way to manage digital rights with ownership encryption technology through NFTs.

Here’s how it works: creators can upload any type of media (video, books, music, source code, art, etc.) to RAIR, which then stores the content inside of a non-fungible token. A new NFT is created for each piece of media, allowing creators to license and distribute content via a streaming link that is accessible on any browser, but is encrypted and access-controlled to manage scarcity and maintain value. Creators own and control distribution of their content, making money on its sales, resales and any recurring royalty payments, while maintaining 90% of the profits vs losing most of it in distribution costs to the FAANG gang: Facebook, Amazon Kindle, Apple, Netflix or Google. In this way, NFTs themselves become an entire content store to monetize any media.

“When I wrote my first book, I realized there was no viable publishing platform that would let me sell limited-edition copies. Services like Kindle Direct Publishing take the majority of an author’s proceeds, and are frankly predatory. I knew that with today’s advances in blockchain technology, there had to be a better way,” said Garrett Minks, Chief Technology Officer at RAIR. “We developed RAIR to give authors and other creators the tools to publish and protect what is rightfully theirs.”

Gunther Sonnenfeld, CEO of RAIR, said that with RAIR, the creator is the gatekeeper of their own content, rather than a centralized big tech platform.

“The creator only needs to upload their content to RAIR,” said Sonnenfeld. “We provide payment processing and a library/repository backend, making it easy for anyone to purchase content via credit card with the knowledge that everything they read, listen to, or download is being fairly compensated for.”