Wine Tracking via Blockchain Planned

Italy’s wine industry has a new blockchain tracking system.

Multinational professional services firm EY has partnered with Italian startup EzLab to create the Wine Blockchain. The new platform is designed to certify the entire cycle of wine production, allowing observers a guarantee of quality, provenance and production. The ultimate goal is to provide certification that gives consumers greater confidence in the wine products they purchase.

The Wine Blockchain will use ethereum smart contracts to perform its tracking. Consumers can use their smartphones to gain access to this certification data by scanning QR codes located on the bottle labels.

Falanghina Wine, produced by Cantina Volpone, will be the first wine product placed on the system, with tracking and certification records available for consumer access. The wine will be available for online purchase within a few days.

“The whole thing was tied to the physical world through the registration of the digital signature of the company owner, so that there is not another individual who can be able to register something by using the Volpone name,” said Gerardo Gabriele Volpone, Digital and Innovation Consultant, Volpone Winery Director.